Data Mining and Data Visualization focuses on dealing with large-scale data, a field commonly referred to as data mining. The book is divided into three section

This text surveys research from the fields of data mining and information visualisation and presents a case for techniques by which information visualisation ca

Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing

For undergraduate/graduate-level Data Mining or Data Warehousing courses in Information Systems or Operations Management Departments electives. Taking a multidi

Visual Data Mining—Opening the Black Box Knowledge discovery holds the promise of insight into large, otherwise opaque datasets. Thenatureofwhatmakesaruleinte