Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In E

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorpora

Inspiring guidance for the principles of designing for humans.

Emotional design explicitly addresses the emotional relationship between the objects and the subjects of design—in this book, the objects are technologies, an

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most h