The ability to discover and respond to societal needs in the field of culture requires an integrated, interdisciplinary, and cross-sectoral approach. Such a hol

A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic val

This book presents new ways of facilitating design thinking, through the combination of cognitive design strategies and information technologies. It provides re

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou

Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop co