The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination manageme