Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about co

This book provides practical guidance for delivering and sustaining value and impact from digital content. Our digital presence has the power to change lives an

Digital technology covers digital information in every form. The world lives in an information age in which massive amounts of data are being produced to improv

To be successful, business leaders should be familiar with the emerging digital technologies that are contributing to the global business environment. All leade