Download or read book Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary written by Matt Hills and published by Springer. This book was released on 2015-07-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.