Viewability is a valuable factor for advertising campaigns. Brands are vying for better visibility in digital media to enhance their awareness and acceptance. I

A large share of all online display advertisements (ads) are never seen by a human. For instance, an ad could appear below the page fold, where a user never scr

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author

This study has collated evidence which on balance indicates a strong case to reform digital advertising. It indicates that the status quo is unsustainable for i

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The author