Electronic Media Programming

Electronic Media Programming
Author :
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Total Pages : 552
Release :
ISBN-10 : UOM:39015033104244
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Electronic Media Programming by : Raymond L. Carroll

Download or read book Electronic Media Programming written by Raymond L. Carroll and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1993 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. Electronic Media Programming highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

Electronic Media Programming Related Books

Electronic Media Programming
Language: en
Pages: 552
Authors: Raymond L. Carroll
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1993 - Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

GET EBOOK

This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and opt
Programming for TV, Radio & The Internet
Language: en
Pages: 345
Authors: Lynne Gross
Categories: Performing Arts
Type: BOOK - Published: 2012-11-12 - Publisher: Taylor & Francis

GET EBOOK

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule sh
Media Programming
Language: en
Pages: 480
Authors: Susan Tyler Eastman
Categories: Cable television
Type: BOOK - Published: 2012-03-01 - Publisher: Wadsworth Publishing Company

GET EBOOK

Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used
Electronic Media
Language: en
Pages: 320
Authors: Norman J. Medoff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-03-20 - Publisher: Taylor & Francis

GET EBOOK

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginn
Media Programming
Language: en
Pages: 0
Authors: Susan Tyler Eastman
Categories: Broadcasting
Type: BOOK - Published: 2009 - Publisher: Wadsworth Publishing Company

GET EBOOK

This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content.