Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporat

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organi

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in m