Download or read book Essays on Complementary Products and Strategies written by Yamuna Baburaj and published by . This book was released on 2014 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complementary products contribute significantly to the growth and sustenance of primary products and platforms in many high technology product markets. Although different literatures have investigated issues related to complementary products, our understanding on this topic is limited. This dissertation aims to address some of the questions in the growing literature on complementary products. Following the literature review, the third chapter develops the conceptual underpinnings of product complementarity and examines commonly specified definitions to clarify the dimensions of product complementarity. The fourth chapter addresses the boundary question from the perspective of a primary product firm. The theoretical model identifies the antecedents of the internalization decision emphasizing the influence of type of product complementarity and key environmental contingences, viz., technological and market demand uncertainty. The fourth and fifth chapters of the thesis examine the role of type of complementarity in predicting the governance choices of 31 public businesses over a time frame of 26 years in the PC industry, a setting where complementary products have significantly influenced the competitive and technological landscape. The study findings reveal that type of complementarity along with environmental contingences influence a firm's choice of internalization, alliances or complementor make. Market demand uncertainty influences the choice of strategy towards complementary product for moderately increasing levels of uncertainty while technological uncertainty predicts the governance choices for both low and moderately increasing levels of uncertainty. In addition, in accordance with emerging literature in the Transaction Cost Economics logic (Leiblein & Miller, 2002; Jacobides, 2005) the findings highlight the role of firm capabilities. The dissertation attempts to contribute to the strategy literature by explicating the importance of nature of complementary products, so far not addressed in traditional TCE work.