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Introduces he processes of new venture creation and the critical knowledge needed to manage a business once it is formed. This text offers complete coverage and

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The Foundation to Building a Successful Small Busi

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in t