In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the fi

En esta nota técnica pasamos a estudiar las denominadas estrategias competitivas o de negocio. Empezaremos analizando el concepto de ventaja competitiva antes

Pocos libros están destinados a convertirse en clásicos, y este es uno de ellos. Estrategia competitiva ofrece un conjunto completo de métodos analíticos qu

For Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehens

"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice