The ultimate guide for the advanced user who is tasked with building an enterprise strategy and implementation plan for digital content management.

Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. T

Content and Content Management are core topics in the IT and broadcast industry. However these terms have not been clearly defined for those learning the field.

Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. T

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve