Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large vari

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va