This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case example

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further devel

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any ma

The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resor