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Language: en
Pages: 281
Pages: 281
Type: BOOK - Published: 2019-07-31 - Publisher: Goodfellow Publishers Ltd
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case example
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further devel
Language: en
Pages: 286
Pages: 286
Type: BOOK - Published: 2009-01-13 - Publisher: Routledge
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any ma
Language: en
Pages: 230
Pages: 230
Type: BOOK - Published: 2013-03-31 - Publisher: Goodfellow Publishers Ltd
The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resor