Download or read book Fashion forward Merchandising in the Digital Era written by Priya Shahi and published by Abhishek Publications. This book was released on 2024-06-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Forward: Merchandising in the Digital Era" delves into the transformative impact of digital technology on the fashion industry, particularly in merchandising. This book explores how e-commerce, social media, and advanced analytics have revolutionized traditional practices, enabling brands to reach global audiences, personalize shopping experiences, and optimize their supply chains. Through a blend of expert insights, case studies, and practical strategies, "Fashion Forward" provides a comprehensive guide for fashion professionals looking to navigate and thrive in the fast-evolving digital landscape.