This book explains digital branding and how to implement it in the current marketplace.

"Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digit

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With o

Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness,"

BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSIN