Download or read book From Superwomen to Domestic Goddesses written by Natasha Campo and published by Peter Lang. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the rise and fall of feminism in the public imagination in the last twenty years, and explains why 'feminism failed me' has become the catch-cry of a generation. Today many women turn their back on feminism because they feel betrayed by the promises of feminism. Yet during the 1980s the popular ideal of the 'Superwoman' offered a source of empowerment and pride for women and equality with men - even 'having it all' - seemed possible. Through a close reading of popular culture sources, this book shows how women's engagement with feminism has shifted over time, and considers its future as a social movement.