Frugal innovation is considered a new source of innovation, mainly to meet the needs of low-income customers. Hence, frugal innovation has primarily been explor

This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations. Over the past d

In recent decades, more women around the world have taken the opportunity to enter the market, join the workforce, and start their own entrepreneurial ventures.

Innovation and creativity in organizations are pivotal to survival as human activity fuses with technological domains. Exploiting the potential of technology to

Internet-based technologies prevail in most of the world. Along with the positive features of digital technologies that permeate our lives in almost every area,