Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an Am

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an Am

While it is frequently trivialized, the business of beauty is one of the most important global industries, generating millions of dollars and implicating many m

This volume aims to advance our understanding of beauty's role in modern consumer societies by bringing together fresh scholarship that addresses a common set o

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped thi