This handbook surveys the social aspects of consumer behavior, offering latest data and original research on current consumer needs as well as identifying emerg

This second edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on—and strategies f

Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. cons

This impressive Handbook presents the quantitative techniques that are commonly employed in empirical finance research together with real-world, state-of-the-ar

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evalu