In today’s digital society, organizations must utilize technology in order to engage their audiences. Innovative game-like experiences are an increasingly popu

Currently, it is essential for organizations to create strategies to engage their audiences through innovative game-like experiences. It is, therefore, necessar

Over the past decade, the healthcare industry has adopted games as a powerful tool for promoting personal health and wellness. Utilizing principles of gamificat

While many fields such as e-learning, business, and marketing have taken advantage of the potential of gamification, the healthcare domain has just started to e

Gaming is increasingly prevalent in our society and everyday lives as a form of leisure or competition. The typical aim of gaming is to gain a pleasant experien