New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product devel

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing int

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook o

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of N