Related Books

Hands-On Data Science for Marketing
Language: en
Pages: 448
Authors: Yoon Hyup Hwang
Categories: Computers
Type: BOOK - Published: 2019-03-29 - Publisher: Packt Publishing Ltd

GET EBOOK

Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machi
Data Science for Marketing Analytics
Language: en
Pages: 420
Authors: Tommy Blanchard
Categories: Computers
Type: BOOK - Published: 2019-03-30 - Publisher: Packt Publishing Ltd

GET EBOOK

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketin
Data Science for Marketing Analytics
Language: en
Pages: 637
Authors: Mirza Rahim Baig
Categories: Computers
Type: BOOK - Published: 2021-09-07 - Publisher: Packt Publishing Ltd

GET EBOOK

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programmin
Hands-On Data Science and Python Machine Learning
Language: en
Pages: 415
Authors: Frank Kane
Categories: Computers
Type: BOOK - Published: 2017-07-31 - Publisher: Packt Publishing Ltd

GET EBOOK

This book covers the fundamentals of machine learning with Python in a concise and dynamic manner. It covers data mining and large-scale machine learning using
Marketing Data Science
Language: en
Pages: 812
Authors: Thomas W. Miller
Categories: Business & Economics
Type: BOOK - Published: 2015-05-02 - Publisher: FT Press

GET EBOOK

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of mar