Heartselling
Author | : Alexander Christiani |
Publisher | : Morgan James Publishing |
Total Pages | : 190 |
Release | : 2010-09-01 |
ISBN-10 | : 9781614480006 |
ISBN-13 | : 1614480001 |
Rating | : 4/5 (001 Downloads) |
Download or read book Heartselling written by Alexander Christiani and published by Morgan James Publishing. This book was released on 2010-09-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand more from the companies they do business with. Heartselling is about the science and art of fostering your customer’s love to buy from you. Alexander Christiani shows dozens of time tested strategies and tactics to activate the seven magnets of attracting customers. He shows how to orchestrate all these heartselling tools into one comprehensive marketing sinfonia.