Download or read book How to Launch a Brand Ed. 2 (Trade Edition) written by Fabian Geyrhalter and published by . This book was released on 2016-11-17 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this revised and expanded second edition of the book we share expert insights based on nearly two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the four key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make key branding decisions along the way.