Download or read book Humanistic Marketing written by R. Varey and published by Springer. This book was released on 2013-11-19 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.