Download or read book Copywriting written by J. Jonathan Gabay and published by McGraw-Hill Companies. This book was released on 2001-01-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Teach Yourself Copywriting" is an indispensable guide for anyone who needs to know how to produce advertising and marketing materials. This revised edition includes chapters on e-mail and Internet marketing and covers new theories and practices in copywriting.