With the continuous development of science and technology, human has stepped into an era of experience economy and interactivity has received more attention. Th

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit

The essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer's Book of Patterns has served as an

"Interactive packaging is an innovation that has been adopted by the packaging design industry. It enables consumers to interact with packaging through their sm

We live in a changed world. Old patterns of want and desire are gradually being replaced and new values espoused. No longer content with passively accumulating