Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some famil

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of

This book challenges the idea that international law looks the same from anywhere in the world. Instead, how international lawyers understand and approach their