Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing st

This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and masteri

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of a

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportun