Internet Retailing and Future Perspectives

Internet Retailing and Future Perspectives
Author :
Publisher : Taylor & Francis
Total Pages : 364
Release :
ISBN-10 : 9781317378778
ISBN-13 : 1317378776
Rating : 4/5 (776 Downloads)

Book Synopsis Internet Retailing and Future Perspectives by : Eleonora Pantano

Download or read book Internet Retailing and Future Perspectives written by Eleonora Pantano and published by Taylor & Francis. This book was released on 2016-12-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Internet Retailing and Future Perspectives Related Books

Internet Retailing and Future Perspectives
Language: en
Pages: 364
Authors: Eleonora Pantano
Categories: Business & Economics
Type: BOOK - Published: 2016-12-08 - Publisher: Taylor & Francis

GET EBOOK

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With o
E-Retailing Challenges and Opportunities in the Global Marketplace
Language: en
Pages: 385
Authors: Dixit, Shailja
Categories: Business & Economics
Type: BOOK - Published: 2016-02-26 - Publisher: IGI Global

GET EBOOK

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor
Retailing in the 21st Century
Language: en
Pages: 458
Authors: Manfred Krafft
Categories: Business & Economics
Type: BOOK - Published: 2009-12-17 - Publisher: Springer Science & Business Media

GET EBOOK

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one boo
Internet Retail Operations
Language: en
Pages: 270
Authors: Timothy M. Laseter
Categories: Business & Economics
Type: BOOK - Published: 2011-07-19 - Publisher: CRC Press

GET EBOOK

The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic
e-Retailing
Language: en
Pages: 355
Authors: Eleonora Pantano
Categories: Business & Economics
Type: BOOK - Published: 2004-08-26 - Publisher: Routledge

GET EBOOK

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide