Download or read book Global Advertising, Attitudes, and Audiences written by Tony Wilson and published by Routledge. This book was released on 2013-09-05 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.