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Interviewing Groups and Individuals in Qualitative Market Research
Language: en
Pages: 174
Authors: Joanna Chrzanowska
Categories: Social Science
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Qualitative Marketing Research
Language: en
Pages: 255
Authors: David Carson
Categories: Business & Economics
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE

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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Qualitative Market Research
Language: en
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Authors: Joanna Chrzanowska
Categories:
Type: BOOK - Published: 2002 - Publisher:

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Qualitative Market Research
Language: en
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Authors: Gill Ereaut
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Type: BOOK - Published: 2002-09-17 - Publisher: SAGE Publications Limited

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"It will be essential reading for anyone involved with qualitative market research." --David Barr, Director General of the Market Research Society "An ideal res
The Handbook for Focus Group Research
Language: en
Pages: 284
Authors: Thomas L Greenbaum
Categories: Social Science
Type: BOOK - Published: 1998 - Publisher: SAGE

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As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni