In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in th

Over 100 British executives have contributed to this study of what it's really like to work for a Japanese company. Media beliefs about the Japanese in Britain

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolutio