In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts. Soc

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi

This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, proc

Social media is everywhere -- The big picture -- Goal setting -- Reputation management -- Mobile, visuals, and hashtags : social media must-haves -- Facebook --

"What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When