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Market-based Management
Language: en
Pages: 0
Authors: Roger J. Best
Categories: Customer loyalty
Type: BOOK - Published: 2005 - Publisher: Prentice Hall

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"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has prov
The Science of Success
Language: en
Pages: 210
Authors: Charles G. Koch
Categories: Business & Economics
Type: BOOK - Published: 2007-03-22 - Publisher: John Wiley & Sons

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Praise for THE SCIENCE OF SUCCESS "Evaluating the success of an individual or company is a lot like judging a trapper by his pelts. Charles Koch has a lot of pe
Kochland
Language: en
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Authors: Christopher Leonard
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Type: BOOK - Published: 2020-10-06 - Publisher: Simon & Schuster

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NEW YORK TIMES BESTSELLER * NEW YORK TIMES NOTABLE BOOK OF 2019 * WINNER OF THE J ANTHONY LUKAS WORK-IN-PROGRESS AWARD * FINANCIAL TIMES’ BEST BOOKS OF 2019 *
Good Profit
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Authors: Charles G. Koch
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NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in yo
Market-Driven Management
Language: en
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Authors: Jean-Jacques Lambin
Categories: Business & Economics
Type: BOOK - Published: 2012-07-19 - Publisher: Bloomsbury Publishing

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach re