Provides a clear, concise and practical overview of the key economic techniques and evidence employed in European merger control.

Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-orien

Contains brief, free-market interpretations of basic terms and concepts, as well as entries on theories of the market economy, biographies of free-market econom

Israel Kirzner is the foremost proponent of the modern Austrian theory of the market process. This book offers substantive insights in support of this theory an