Market Intelligence

Market Intelligence
Author :
Publisher : Kogan Page Publishers
Total Pages : 238
Release :
ISBN-10 : 0749442018
ISBN-13 : 9780749442019
Rating : 4/5 (019 Downloads)
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Book Synopsis Market Intelligence by : Martin Callingham

Download or read book Market Intelligence written by Martin Callingham and published by Kogan Page Publishers. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.

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