Download or read book Market Opportunity Analysis written by Robert E Stevens and published by Routledge. This book was released on 2006-05-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market