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Language: en
Pages: 678
Pages: 678
Type: BOOK - Published: 2016-06-03 - Publisher: Routledge
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows stu
Language: en
Pages: 374
Pages: 374
Type: BOOK - Published: 2019-07-11 - Publisher: Routledge
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmat
Language: en
Pages: 242
Pages: 242
Language: en
Pages: 385
Pages: 385
Type: BOOK - Published: 2018-04-03 - Publisher: Kogan Page Publishers
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-m
Language: en
Pages: 514
Pages: 514
Type: BOOK - Published: 2002 - Publisher:
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which