Related Books
Language: en
Pages: 313
Pages: 313
Type: BOOK - Published: 2022-01-01 - Publisher: Springer Nature
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2022 - Publisher:
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications
Language: en
Pages: 318
Pages: 318
Type: BOOK - Published: 2021-10-28 - Publisher: Springer Nature
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highligh
Language: en
Pages: 318
Pages: 318
Type: BOOK - Published: 2022-05-24 - Publisher: Springer Nature
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary
Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 2021-08-17 - Publisher: Springer Nature
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,