Marketing Communications in the Pharmaceutical Industry

Marketing Communications in the Pharmaceutical Industry
Author :
Publisher : CRC Press
Total Pages : 168
Release :
ISBN-10 : 9781315343976
ISBN-13 : 1315343975
Rating : 4/5 (975 Downloads)

Book Synopsis Marketing Communications in the Pharmaceutical Industry by : Peter Holden

Download or read book Marketing Communications in the Pharmaceutical Industry written by Peter Holden and published by CRC Press. This book was released on 2018-04-19 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.

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