Download or read book Chinese Economic Transition and International Marketing Strategy written by Ilan Alon and published by Praeger. This book was released on 2003-03-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-one contributions, presented by Alon (international business, Rollins College), integrate research relating Chinese economic transition to marketing, management, and strategic consequences for foreign and Chinese firms. Three sections look at international marketing in China, development and competition in selected industries, and state-owned and collective enterprises. The papers range from comparative treatments of practices and institutions in China and the West to discussions of the relationship between Chinese policies and multinational companies' hopes for profits from Chinese ventures and markets. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).