This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. Bu

Featuring contributed chapters written by experts within the field, Learning Critical Thinking Skills Beyond the 21st Century for Multidisciplinary Courses: A H