The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

"This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri