The aerospace industry has a unique business culture and business practices. It is also subject to unique regulatory requirements and financing conventions. Aer

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to a

The aerospace industry has undergone tremendous change in recent years. Always something of an anomaly, due to its critical role in national economies and in na

This book puts marketing in perspective, in plain English, explained in terms familiar to aviation professionals. It includes industry-specific examples and cas