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Taxmann's Marketing Management | Text & Cases – Exhaustive treatise to understand Indian Marketing through simplistic and lucid language with examples, exercises, and projects
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This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: • Op
Case Studies in Marketing Management
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Case Studies in Marketing Management

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Marketing Management:Global Perspective Indian Context
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FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Prese