Download or read book Marketing of Olympic Sport Organisations written by Alain Ferrand and published by Human Kinetics Publishers. This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuable insight into the purposes of Olympic sport organisations as well as the differences between profit-motivated sport businesses and not-for-profit sport organisations. The book also shows how to integrate the two increasingly similar concepts into a marketing strategy.