Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variou

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the dis

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provide

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered

Who changed Bob Marley’s famous peace-and-love anthem into “Come to Jamaica and feel all right?” When did the Rastafarian fighting white colonial power be